Bhagavad Gita, Chapter 10, Verse 37

Of the Vrishnis I am Vâsudeva; of the Pândavas, Dhananjaya; and also of the Munis I am Vyâsa; of the sages, Ushanas the sage.

Arjun himself is named directly here as a real example of this glory, not just a listener receiving it.

Being named alongside sages and an entire royal line puts a real, personal stake into what could otherwise sound abstract. This isn't a lesson happening at a distance from Arjun, he's inside it.