Bhagavad Gita, Chapter 4, Verse 12

Longing for success in action, in this world, men worship the gods. Because success, resulting from action, is quickly attained in the human world.

Chasing the fast, visible reward is common. It's just not the only option, or the deepest one.

This isn't a criticism of wanting results, it's an honest observation about why people often go the quicker route. Naming that pattern clearly is what sets up the next verse's bigger picture.